Moon Minded Medicine
Herbal medicine shop dedicated to connecting plants and people.


Design and art direction of the brand identity system for both commercially-printed and hand-printed products and collateral materials.


Design of brand identity system for both commercially-printed and hand-printed products and collateral materials.


Design of brand identity system for both commercially-printed and hand-printed products and collateral materials.


The three uppercase "M" characters represent mountains where herbs grow and the ellipsis echoes the shape of the moon that watches the herbs grow. The color palette is black and white, purposely, for applications on products that have either daytime or nighttime specific usage. The logo approach is minimal, allowing easy combinations with other sub-brand logos.


The three uppercase "M" characters represent mountains where herbs grow and the ellipsis echoes the shape of the moon that watches the herbs grow. The color palette is black and white, purposely, for applications on products that have either daytime or nighttime specific usage. The logo approach is minimal, allowing easy combinations with other sub-brand logos.


The three uppercase "M" characters represent mountains where herbs grow and the ellipsis echoes the shape of the moon that watches the herbs grow. The color palette is black and white, purposely, for applications on products that have either daytime or nighttime specific usage. The logo approach is minimal, allowing easy combinations with other sub-brand logos.

thumb-MMM-Semplice-2560-1440
Light-MMM-Semplice-2560-1440-Clear
Pencil-2-Sketch-MMM-Semplice-2560-1440-Clear copy
MMM-Semplice-2560-1440-Light
MMM-Bag-2-Semplice-2560-1440
Guides-MMM-Semplice-2560-1440
Window-3-MMM-Semplice-2560-1440

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